Audi to invest Rs.1,86,340 Crores for 11 new models

Audi has planned invest €22 billion (Rs.1,86,340) over a period of four year between 2014 and 2018. Investment in fixed assets is €16 billion (Rs.1,35,520). Other than fixed assets €6 billion in capitalized development cost.  This investment is for increasing its number of models from 49 to 60 by 2020

Audi, the four wheeler major is an world-class luxury cars manufacturer. Audi concentrates and develops cutting edge technologies in automotive sector. Now about 70% of the above investment is to be spent for new product and technology development.

Audi has target of 20 million car deliveries per year. And to achieve this goal, production facility of audi have to be improved. Apart from new model, current investment is also focused towards improving present technologies and increasing fuel efficiency of the audis.

"We had set the goal of 1.5 million deliveries per year by 2015, but we already achieved that quite comfortably in 2013. We are now decisively steering towards our next milestone of two million deliveries. This is why we are keeping our foot on the gas regarding investments and why we are hiring new employees in 2014.”says Rupert Stadler, Chairman of Board of Management, at Audi AG.